Daniels’s Training Page

Pay-what-you-can or pay-it-forward

Beginning in 2023, SFEMS implemented a “pay-what-you-can” ticket model, becoming by far the largest classical arts organization in the Bay Area to adopt such an approach to ticket pricing.

By removing financial barriers to its concerts, SFEMS saw its audience increase by a remarkable 85 percent from the previous season, with total ticket revenue going up by almost 45 percent. About a quarter of audience members chose to attend for free, while another 15 percent attended at a ticket price of $10 or less.

Diana Bersohn, Board President

“Here is an inspiring Quote about PWYC!”

Pay What You Can

  • "The whole reason we are able to attend! Feels much more approachable and not stuffy."

    anonymous audience survey comment

  • "I attend more concerts more often. Concert prices are too high for me."

    anonymous audience survey comment

  • "Very helpful and allowed me to bring two friends!"

    anonymous audience survey comment

  • "PWYC is extremely important for me. I could not attend these concerts without it."

    anonymous audience survey comment

Your support today will help us fill our pay-what-you-can seats, making early music accessible to all.

By "paying it forward" or donating, you support our vision of an inclusive early music community. Join us in promoting historically informed performance and creating a diverse, inclusive community. Let's make early music accessible to everyone!

Pay it forward

  • “It means a lot to me that this program brings in young and diverse audiences.”

    anonymous audience survey comment

  • “Very inspiring–I try to always pay more to offset someone paying less.”

    anonymous audience survey comment

  • “Pay what you can has revitalized audiences which improves the atmosphere and experience for both audience and performers.”

    anonymous audience survey comment

  • “It means a lot to me that this program brings in young and diverse audiences.”

    anonymous audience survey comment