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In the 2023–24 concert season, The San Francisco Early Music Society (SFEMS) made a bold commitment to arts accessibility through its “pay-what-you-can” ticketing model.

In becoming by far the largest classical arts organization in the Bay Area to remove financial barriers to its concerts, SFEMS saw its audience increase by a remarkable 85 percent from the previous season, with total ticket revenue going up by almost 45 percent!

Learn more about our model by watching three short videos from SFEMS Executive Director Derek Tam.

DONATE TO OUR PAY-IT-FORWARD FUND
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Diana Bersohn, Board President

“Early music has the power to move and inspire both passionate audiences and curious new listeners. Pay-What-You-Can invites everyone to experience its vibrant sound."

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Quotes from audience surveys.

“The whole reason we are able to attend! Feels much more approachable and not stuffy.”
“I attend more concerts more often. Concert prices are too high for me.”
“Very helpful and allowed me to bring two friends!”
“PWYC is extremely important for me. I could not attend these concerts without it.”
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